Influencer marketing was a hot topic in 2018 and it seems as though working with influencers has been challenging for many brands and contractors. If you spend any time on Linkedin you might find people directly bashing Influencer marketing and claiming that it’s a waste of money and time. Fyre festival didn’t help. We think this is uncalled for – a wise man once said “don’t hate the player, hate the game”. Don’t get it? What I’m trying to say is, just cause a bunch of people made some really terrible influencer deals doesn’t mean influencer marketing can’t be valuable for a business. We would even go as far as saying that it should be a part of every marketing plan.
Instead of finding a random influencers giving them a random product, and then expecting to double your sales, we encourage marketers and business to consider what Braedin covers in this video:
- Ensure you bring influencers value by providing them an awesome experience or product
- Give influencers some creative freedom – that’s the point
- Make sure you find an influencer that fits your brand
- Let them try the product in the field out so that they can give an honest review
- Consider the CPE of the influencer (Cost Per Engagement)