White Rock Sea Tours was a local start up that had been in business less than a year. Captain and owner Andrew spent most of his time at the White Rock Pier selling tours on a face to face basis and through signage at the physical location. The biggest issue was marketing a unique service to the right people, with so many other whale watching and eco tour companies on the market. Another issue was the fact that WRST was outside of Vancouver, where the majority of tour companies are. This led most searchers to search ‘Vancouver Whale Watching’ as a top keyword, and not to search for ‘White Rock Whale Watching’. Social Media feeds were used inconsistently and no professional content was created and used effectively to grow a strong local following.
We created a fully comprehensive plan for White Rock Sea Tours digital branding and advertising. This plan included photo and video content creation, Social Media Management, Website Maintenance, Weekly blogging, SEO, Facebook ads, and Influencer Management. We began by posting 7 days a week on Facebook and Instagram with archived content as well as new content we created on weekly tours. We then created a 60 second brand video that utilized cinematic editing and adventurous shots of tour go-ers. This video was launched on Facebook, Instagram and website and received over 10,000 organic views in the first week. We optimized SEO, Wrote engaging blog posts, and invited social influencers on the tours so we could market to their audiences. Lastly, we created a Facebook ad campaign that was a huge breakthrough in driving revenue.