Hardbite is a fast growing BC brand that is changing the way people think about chips. Their slogan “All potato, no couch” is a quick indicator of the market Hardbite is breaking into. It’s a chip for those who live an active lifestyle of hiking, running, and playing sports but also want a tasty, organic, home grown snack. Hardbite had previously leveraged print and radio, but looked to better utilize social media and online advertising. They had little to no social engagement and weren’t connecting to customers on a daily basis or building a strong social brand.