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Digital Advertising

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Facebook and Google advertising that is driven by original video content and well written copy to drive Low CPC's and high ROI's

 
 
 

Facebook Advertising: The Process

We have developed a a secret sauce for running super successful Facebook ad campaigns. Want to know the secret? Well if you haven't learned by now the secret with pretty much everything we do is great content. We work with our clients to understand their goals and develop goals based on specific KPI's. We have several campaign goal options when running ads including, but not limited to, total reach, website link clicks, total online purchases, in store visits, etc. Once we understand your digital advertising goals we create videos specifically for your campaigns that help the ads stand out on a busy social feed with thousands of competitors (cat videos, stupid stunts, other bad ads, etc). Once we have the content we need, we create A/B Split tests, in which we run 10-20 ads against each other and optimize the ads based on which combination of copy, content, and targeting performs the best. Once we know which ads perform the best, we run those for the rest of campaign, while making small tweaks to continually increase ROI and lower the total cost per click. We check ads daily so that we can always ensure we are getting the best bang for your buck.

Heres a recipe list:

  1. Strategy Development
  2. Video Production
  3. A/B Split Testing
  4. Optimization

We have achieved ROI's of 1000%, CTR's of 32%, and cost-per-clicks of $0.04. If these numbers don't mean much to you, what we can tell you is that they are 2-5x the industry average.

 
 

Google adwords: the perfect supplement

Google Adwords and Facebook Ads are the one-two punch of digital and we love to pair these powerful tools together to promote your business. Google Adwords, although more expensive per click, captures inbound customers who have already search important keywords related to your business. This means that using the right keywords can allow us to capture important 'hot leads' and traffic that is more likely to convert on the spot. Our process for creating Google campaigns is similar to Facebook Advertising, we make sure to work with you to determine your goals, consistently optimize ads, and use analytics to improve future campaigns.

Contact us to hear more about what our digital advertising process looks like!