Working With Influencers

Working with influencers is all the rage right now!

A few things We have learned while planning our influencer Field Trips at Toth Media

1. Bring them value.
We get countless requests from brands asking for free posts about their product. If you are going to offer a product in exchange for content/posts, make sure it's good! Hastings Overland gave us a decked out 2017 Jeep Wrangler for our Banff Field Trip. We we’re stoked to promote them because they brought value to the trip.

2. Find the right fit.
If I get one more request from a brand asking us to promote their new dish soap I’m going to lose my mind! Don’t waste your money on a post that is going to engage at .5% on an off-brand feed. Do your research and find the thought leaders in your target market. The better the fit, the better the ROI.

3. Look at engagement, not following.
We all know that guy who has 450,000 followers and gets 672 likes and 3 comments (one of them is them posting their hashtags). Then there are creators in specific niches with 9,200 followers that get 2,000 likes and 100 comments. They have built a following that actually ‘follows’ them. They probably tell good stories and can tell one about your brand.

Bring value + Find the right fit + Look for engagement. Anything I'm missing?